Before a buyer books a showing in Nutley, they’ve usually seen your home on a screen. They’ve scrolled through the photos, compared it with other listings, and decided whether it’s worth seeing in person. That first impression can happen while they’re on the train home from work. I build my marketing around making the most of that moment.
I’m Matthew De Fede, broker and owner of Realty Executives Elite Homes in Nutley, New Jersey. Before building my brokerage, I spent 29 years in advertising and marketing. That experience shapes how I sell real estate. I start by asking who is most likely to buy the home, what they’ll care about, and where they’re likely to discover it. Those answers shape everything from the first photo to the video we put in front of buyers.
My online presence goes beyond the listing
On my YouTube channel, @TheNutleyNJRealtor, I talk about Nutley, the local housing market, and what buyers should know before moving here. Someone researching a move from New York City can find my videos while they’re still figuring out which towns to visit. By the time they start booking showings, they may already know Nutley is on their list. That’s an audience I work to reach well before your home hits the market.
I carry that same local focus into social media and search. A buyer looking for a Nutley home with a backyard or researching the commute has a specific question in mind. I create content around those questions so buyers can find it through Google, YouTube, and AI-powered search tools.
How I market a Nutley home
Every home gives buyers a different reason to book a showing. For a Radcliffe colonial, I might open the video on the front porch and follow the layout through to the backyard. For a condo, I might lead with the floor plan and parking because those details can decide whether a buyer puts it on their shortlist. Photography and video help buyers picture how they’d live there.
Then I use listing platforms, social media, paid promotion, and retargeting to keep the property visible. A buyer who watches a tour on Monday may see the home again later in the week, just as they’re deciding which properties to visit that weekend. Each piece of the campaign gives them another chance to take the next step.
What sellers should expect from their marketing
If you’re interviewing agents, ask them to show you how they marketed a recent listing. Look at the photos, watch the video, and ask where it ran. Then ask what they’d feature first about your home and why. The answer will tell you how much thought they’ve given to finding your buyer.
If you’re thinking about selling in Nutley, I’ll walk you through what I’d highlight, how I’d get it in front of buyers, and what I’d look for in the first week to see whether the campaign is working.
