How We Sold 53 Kenzel Ave in Nutley for $1.2 Million—Another Record Sale for Our Team
Selling homes is one thing. Setting records is another.
At Realty Executives Elite Homes, we don’t just put homes on the market—we engineer results. The $1.2 million sale of 53 Kenzel Ave in Nutley, NJ, is the latest proof that our aggressive digital-first marketing strategy works. This sale wasn’t luck. It was strategy, timing, and execution at the highest level. And it’s just one example of why we continue to dominate the Nutley luxury market.
About the Property: Location, Style & Serious Appeal
53 Kenzel Ave isn’t your average Nutley listing. Nestled in a sought-after neighborhood near Kingsland Park, this home offered an elevated blend of traditional charm and modern upgrades. Think:
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Oversized lot
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Beautiful curb appeal
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Renovated interiors with designer finishes
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Walkable to NYC transportation
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And a backyard built for entertaining
It had the bones. It had the story. It just needed the right marketing—and the right buyers.
The Challenge: Price Sensitivity in a Shifting Market
While the Nutley market is strong, breaking the $1M+ ceiling is no walk in the park. Buyers at this price point are savvy. They expect perfection. They’re often coming from Manhattan or Brooklyn and comparing Nutley homes to what they can get in Montclair, Glen Ridge, or even the suburbs of Westchester.
And here's the kicker: most homes in Nutley still close well below $1M. So we knew we had to elevate the brand of this home—and the town—to justify the premium.
The Strategy: No Generic Marketing Allowed
We approached this listing with our Spotlight Elite Marketing Plan, designed specifically for high-end properties that need to stand out in a sea of cookie-cutter listings.
Here's what we rolled out:
1. Cinematic Video Marketing
Forget shaky iPhone walkthroughs. We shot a cinematic lifestyle video showcasing not just the home—but the Nutley lifestyle. NYC skyline teasers. Drone footage. Staged scenes. The kind of content that makes buyers emotionally commit before they even tour.
2. Professional Photography with Storytelling Shots
Our visuals weren’t just about showing rooms—they told a narrative. Daylight and twilight shots. Fireplace scenes. Backyard gatherings. Everything designed to create emotional engagement and Pinterest-worthy inspiration.
3. Aggressive Social Media Targeting
We didn’t wait for buyers to find the listing. We found them. Facebook and Instagram ads were targeted at NYC commuters, Bergen & Essex County move-ups, and even zip codes in the Hamptons (where many are cashing out). The result? Thousands of impressions, DMs, and private showing requests.
4. Google & YouTube SEO Optimization
We built out a custom blog page and YouTube video with keyword-rich content: “Luxury homes in Nutley,” “homes near NYC under 30 min commute,” “Nutley million dollar homes,” etc. This wasn’t a fluke—we got clicks from both organic and paid traffic, building credibility with both Google and buyers.
5. Open House Events with a VIP Edge
Instead of a basic open house with water bottles and flyers, we hosted staged events—complete with branded signage, music, and buyer registration. It wasn’t just a tour. It was an experience.
The Result: Multiple Offers, Record Price
Within the first week, we had heavy buyer traffic, tons of agent interest, and even a few “off-market” inquiries from investors watching our social content.
When the right buyer came in—someone who appreciated the value of the neighborhood, the upgrades, and the lifestyle—we negotiated hard to protect the price and close at $1.2 million.
That number? Another record-breaking sale for Nutley—and another win for our sellers who trusted our process and didn’t settle for traditional tactics.
The Lesson: Not All Agents Are Built for This
Most agents take high-end listings and apply low-effort marketing: a few photos, a listing on the MLS, and maybe a Facebook post.
We flipped the script. And that made all the difference.
In today’s market, where interest rates, buyer psychology, and online competition are shifting daily, the old-school “list it and wait” approach will cost you hundreds of thousands. Sellers need a digital-first agent who knows how to capture attention, create demand, and protect value.
That’s what we did at 53 Kenzel Ave—and it’s what we do every time we list a home.
What This Means for Nutley Homeowners
If you’re a Nutley homeowner sitting on equity, you need to know something:
The buyers are out there—but they’re not overpaying for average listings.
The right presentation can mean the difference between a stale listing and a record-breaking sale. Whether your home is worth $600k or $1.6M, marketing matters. And in this market, you only get one shot to make a splash.
Thinking of Selling? Here’s Your Next Move
Want to know what your home could sell for in today’s market—with the kind of marketing that sets records?
Call/Text: 973-846-0065
Let’s talk about how we can turn your home into Nutley’s next headline sale.
Realty Executives Elite Homes
Serving Nutley and Northern NJ
#1 in Nutley for Listings & Luxury Sales
